Draft:Don't Call It Punk

Don’t Call It Punk was a music marketing campaign promoted by Sire Records co-founder Seymour Stein to encourage the use of the term "new wave" in place of "punk rock" in the United States. The campaign was launched in October 1977 and was developed in response to the negative associations the term "punk rock" had acquired through the popularity of the British punk subculture.

Legs McNeil, the founder of the influential Punk magazine stated: "No one wanted to be called a punk back then. No one, even The Ramones. When Seymour Stein did that deal with Warner Brothers, he had Bugs Bunny saying, 'Don't call it Punk. Call it New Wave.'"^[1]

New Wave Rock 'n' Roll

• New musick
• New pop

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