Google Fred
Google Fred[1] is the common codename[a] for a search engine algorithm update which occurred on March 7, 2017.[3] Its implementation and existence went unconfirmed[4] by Google until March 24th.[5] Google, however, "refused to comment on specifics, instead directing people to their Webmaster Quality Guidelines to understand why they might have been adversely affected."[3][b] Despite the lack of transparency, a lot of speculation[6] exists regarding the nature of the changes:[7]
Th[e Fred] update ... penalized sites that prioritized monetization over user experience. If [a] site had low user engagement, was thin in content, or had content heavily geared toward conversions, pop-ups, and aggressive advertising, [it] lost ... rankings overnight.
Notes
[edit]- ↑ It was named this unofficially as part of an in-joke by a Google employee,[2] which led to propagation elsewhere. Google never released an official designated name for the update.
- ↑ Some sites saw a steep decline, many even near 90 percent, in visitor traffic.
References
[edit]- ↑ Jarboe, Greg; Bailey, Matt; Stebbins, Michael (2023). Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. Wiley. p. 163. ISBN 9781119894575.
- ↑ Davies, Dave (August 10, 2021). "A Complete Guide to the Google Fred Algorithm". Search Engine Journal. Alpha Brand Media.
- 1 2 Ryan, Damian (2020). Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Kogan Page. p. 103. ISBN 9781789666021.
- ↑ Marks, Gene (March 10, 2017). "An unconfirmed change in how Google ranks web pages is freaking some people out". The Washington Post. Nash Holdings.
- ↑ Schwartz, Barry (March 27, 2017). "Google Fred Algorithm Confirmed & Cites Overall Quality Issues". Search Engine Roundtable. RustyBrick, Inc.
- ↑ Parikh, Rajiv (October 5, 2017). "How To Bounce Back From The Google Fred Algorithm -- And Prepare For Future Updates". Forbes. Forbes Media LLC.
- ↑ Brunson, Russell (2023). Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. Hay House. p. 242. Phase #4—Mobilegeddon and Fred. ISBN 9781401973735.
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