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Hello Kitty Party Land

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Hello Kitty Party Land
North American and PAL region cover art
DevelopersSanrio Games
G-Style
PublishersSanrio Games (Japan)
Bandai Namco Entertainment
Platforms
ReleaseOctober 29, 2026
GenreParty
ModesSingle-player, multiplayer

Hello Kitty Party Land[a] is a 2026 party video game developed by Sanrio Games and G-STYLE. Based on the Hello Kitty brand, it was released for Nintendo Switch and Nintendo Switch 2 on October 29, 2026.

Gameplay

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Hello Kitty Party Land is a party video game in which players control customizable avatars and explore Party Town, where they can interact with Sanrio characters such as Hello Kitty, Gudetama, and Cinnamoroll, with certain characters able to accompany the player as a "partner". The primary game mode is a virtual board game featuring 45 minigames in which up to four players can participate.[1][2] Unlike most party video games, which focus on competitive play, Hello Kitty Party Land is focused on cooperative play, as players work together to complete objectives.[2][3][4] Other activities in Party Town include taking photos, collecting virtual stickers, farming, fishing, drawing, and creating music.[1][2][4]

In total, the game features 145 Sanrio characters, with some less well-known characters making their first appearances in 3D.[1][5]

Development and release

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Hello Kitty Party Land was first announced on April 21, 2026 as the first video game to be published under Sanrio Games, Sanrio's in-house video game label.[6][7] Sanrio Games collaborated with Sapporo-based studio G-STYLE on development of the video game, which initially started in 2024 for the Nintendo Switch only.[8] Sanrio's Managing Executive Officer Kosuke Hamasaki stated that the game was made with Sanrio's corporate philosophy of "Getting along together" and the idea of being accessible to new players of all ages;[1][3] for example, minigames must be completed together rather than won by just one person.[2][4]

The game was released for the Nintendo Switch and Nintendo Switch 2 on October 29, 2026, with Bandai Namco Entertainment publishing the game in regions outside of Japan.[9] At launch, the game was available in nine languages, including English, Spanish, French, and Korean.[1]

Reception

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According to the review aggregation website Metacritic, Hello Kitty Party Land received "mixed or average" reviews from critics.[10]

Notes

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  1. ↑ Japanese: サンリオ パーティランド, Hepburn: Sanrio Pāti Rando

References

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  1. 1 2 3 4 5 Adachi, Miruka (2026-08-05). "Sanrio Launches Game Brand to Connect More Smiles Through Play". Japan Forward. Retrieved 2026-11-02.
  2. 1 2 3 4 梅園, ウララ (2026-06-27). "世界最速で体験プレイした『サンリオ パーティランド』は全編協力プレイで"なかよく"遊べる！ ミニゲーム以外にもスローライフも楽しめて遊び応えもたっぷり＆超カワイイ！" [I was the first in the world to play "Sanrio Party Land," and it's a game where you can play cooperatively and "get along" with others throughout! In addition to mini-games, you can also enjoy a slow-paced life, making it very engaging and super cute!]. Famitsu (in Japanese). Retrieved 2026-11-02.
  3. 1 2 "【Sanrio Games】『サンリオ パーティランド』発売目前、レッドオーシャンのゲーム市場でサンリオが描く"勝ち筋"とは？" [[Sanrio Games] With the release of 'Sanrio Party Land' imminent, what is Sanrio's strategy for success in the highly competitive game market?]. Oricon (in Japanese). 2026-10-28. Retrieved 2026-11-02.
  4. 1 2 3 GameWith編集部 (2026-09-23). "【インタビュー】『サンリオ パーティランド』ボードゲームも釣りも農園もお絵描きも。親子3世代で遊べる「おもちゃ箱」" [[Interview] 'Sanrio Party Land': Board games, fishing, farming, drawing... A "toy box" that can be enjoyed by three generations of family.]. ゲームウィズ (in Japanese). Retrieved 2026-11-02.
  5. ↑ 梅園, ウララ (2026-09-19). "『サンリオ パーティランド』は100以上の試作ゲームから厳選された45種類以上が収録！ 発売記念DLCも配信決定【TGS2026】" [Sanrio Party Land features over 45 games carefully selected from more than 100 prototype games! A release commemorative DLC has also been announced. [TGS2026]]. Famitsu (in Japanese). Retrieved 2026-11-02.
  6. ↑ Argüello, Diego (2026-04-21). "Sanrio launches self-publishing label Sanrio Games". Game Developer. Archived from the original on 2026-04-23. Retrieved 2026-05-03.
  7. ↑ Iwasawa, Shiki (2026-05-03). "Sanrio, Toei seek to create new characters in video games". The Asahi Shimbun. Archived from the original on 2026-05-03. Retrieved 2026-05-03.
  8. ↑ ""Sanrio Games"第1弾『サンリオ パーティランド』をこれからも長く続いていく作品にしたい。145以上のキャラが3D化！ サンリオフェス2026で試遊も【開発インタビュー】" ["Sanrio Games" aims to make its first title, "Sanrio Party Land," a long-lasting franchise. Over 145 characters are now in 3D! Playable demo at Sanrio Fest 2026 [Developer Interview]]. Famitsu (in Japanese). 2026-06-18. Retrieved 2026-11-02.
  9. ↑ Romano, Sal (2026-06-09). "Hello Kitty Party Land launches October 29". Gematsu. Retrieved 2026-11-02.
  10. 1 2 "Hello Kitty Party Land Nintendo Switch 2 Critic Reviews". Metacritic. Retrieved November 3, 2026.
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