Knuspr
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| Knuspr | |
|---|---|
| Industry | Online grocery |
| Founded | 2021 |
| Headquarters | , Germany |
Area served | Germany |
| Services | Online grocery delivery |
| Owner | Rohlik Group via (via Großer Kern GmbH) |
| Website | www |
Knuspr is a German online supermarket owned by the Czech online grocery company Rohlik Group. It launched in Munich in 2021 and later expanded to the Rhine-Main region and the Berlin metropolitan area.[1] In 2023, Rohlik acquired the German online supermarket Bringmeister, whose Berlin operations were merged into Knuspr.[2][3] Since November 2024, it also started selling groceries through Amazon.de.[4]
History
[edit]Rohlik announced in September 2020 that it planned to launch Knuspr.de, an online supermarket for the German market.[5] Knuspr started delivering in Munich in August 2021, followed by the Rhine-Main region.[6][7]
Knuspr also planned to launch in Hamburg, but the launch was postponed in 2022, when rising costs and investor pressure led Rohlik to scale back its expansion plans.[8]
Rohlik acquired Bringmeister, a Berlin-based online supermarket, in September 2023.[2][9] In October, Rohlik eliminated 70 jobs at Bringmeister's Berlin headquarters, citing overlap with existing roles.[10] In April 2024, Bringmeister was rebranded as Knuspr.[1][3]
In November 2024, Amazon began offering groceries supplied by Knuspr through Amazon.de.[4] Knuspr continued supplying groceries through Amazon after Amazon Fresh was discontinued in Germany in December 2024.[11]
Operations
[edit]As of 2025, Knuspr delivers in and around Munich, Augsburg, the Rhine-Main region and Berlin.[12][13] Its range comprises around 15,000 products, including organic food, ready meals and goods regional suppliers.[14][15] Since 2025, the company has expanded its own-brand range with over 450 products.[16] Orders are delivered in refrigerated vans within a one-hour slot chosen by the customer.[13][14]
Knuspr operates fulfilment centres in Garching near Munich, Bischofsheim in the Rhine-Main region and Schönefeld near Berlin.[17][18] The Garching centre uses AutoStore robots to bring storage containers to workers who pick the orders.[19] Picking robots were introduced at Schönefeld in 2025.[18]
See also
[edit]References
[edit]- 1 2 Kluge, Christoph M. (2024-04-06). "Roboter, lokale Produkte und schnelle Lieferung: Online-Supermarkt Knuspr startet im April in Berlin und Potsdam". Der Tagesspiegel (in German). Retrieved 2026-09-20.
- 1 2 "Online food retail sector: Knuspr can take over Bringmeister". Bundeskartellamt. 2023-08-10. Retrieved 2026-09-20.
- 1 2 Knoblach, Jochen (2024-04-11). "Bringmeister bringt's nicht mehr: Ausländische Lieferdienste teilen Berliner Markt neu auf". Berliner Zeitung (in German). Retrieved 2026-09-20.
- 1 2 Kolf, Florian (2024-11-08). "Warum der Online-Händler jetzt mit dem Lieferdienst Knuspr kooperiert". Handelsblatt (in German). Retrieved 2026-09-20.
- ↑ Kolf, Florian (2020-09-18). "Tschechisches Start-up will Amazon Fresh in Deutschland Konkurrenz machen". Handelsblatt (in German). Retrieved 2026-09-20.
- ↑ "Die meisten Superschnelldienste werden sehr schnell sterben". Süddeutsche Zeitung (in German). 2021-08-03. Retrieved 2026-09-20.
- ↑ Kolf, Florian (2021-11-30). "Knuspr will Rewe von der Spitze der Lieferdienste verdrängen". Handelsblatt (in German). Retrieved 2026-09-20.
- ↑ Kapalschinski, Christoph (2022-12-20). "Ende der Expansion – Ist der profitable Lieferdienst ein ewiger Traum?". Die Welt (in German). Retrieved 2026-09-20.
- ↑ "Bringmeister-Deal soll Knuspr rentabel machen". Lebensmittel Zeitung (in German). 2023-09-22. Retrieved 2026-09-20.
- ↑ Roelcke, Teresa (2023-10-27). "Online-Supermarkt Bringmeister entlässt 70 Mitarbeiter in Berlin". Der Tagesspiegel (in German). Retrieved 2026-09-20.
- ↑ Bücker, Till (2024-11-14). "Amazon stellt Lieferdienst Fresh ein". Tagesschau (in German). Retrieved 2026-09-20.
- ↑ "Knuspr-Standorte: Welche Städte werden beliefert?". GIGA (in German). 2024-07-25. Retrieved 2026-09-28.
- 1 2 "Fragen und Antworten". Knuspr (in German). Retrieved 2026-09-28.
- 1 2 "Wolt und Knuspr bauen Partnerschaft weiter aus – jetzt auch in München und Frankfurt verfügbar" (Press release) (in German). Wolt. 2025-04-29. Retrieved 2026-09-28.
- ↑ "E-Food: Knuspr baut Ready-to-Eat-Sortiment aus". Lebensmittel Zeitung (in German). 2025-01-23. Retrieved 2026-09-28.
- ↑ "Knuspr steigert Umsatz mit Eigenmarken um 123 Prozent". Lebensmittel Praxis (in German). 2026-01-26. Retrieved 2026-09-28.
- ↑ "Online-Supermarkt Knuspr automatisiert Fulfillment Center". stores+shops (in German). 2021-10-01. Retrieved 2026-09-28.
- 1 2 "Knuspr setzt Roboter in Berlin zur Kommissionierung ein". Lebensmittel Praxis (in German). 2025-11-13. Retrieved 2026-09-28.
- ↑ "Element Logic installiert Micro-Fulfillment-Anlage bei Lieferdienst knuspr.de" (Press release) (in German). Element Logic. 2021-10-06. Retrieved 2026-09-28.