Talk:ActiveCampaign

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Edit request: update lead, history and products

Latest comment: 6 hours ago2 comments2 people in discussion

This edit request by an editor with a conflict of interest was declined. Some or all of the changes may be promotional in tone.

Hello. I work for ActiveCampaign and have a paid conflict of interest, disclosed on my user page and at the top of this page. I am not editing the article myself. The article is out of date in several places (a 2017 product review, a company help-center citation in the lead, and no mention of the company's AI product introduced in 2025), and I would be grateful if an uninvolved editor could review the changes below. Each item stands alone, so please accept, change or decline them individually. I have tried to keep the wording neutral and to rely on independent sources. Company press releases are used only for dates and product names.

Proposed edits

1. Infobox

Add a products line:


| products = Marketing automation, email marketing, CRM, SMS and WhatsApp messaging, transactional email, Active Intelligence

Source: ^[1]

Remove the employee count line, which currently reads 1000 (2022):


| num_employees =

| num_employees_year =

Reason: The figure is from 2022 and is no longer accurate.

2. Lead

Current text:

ActiveCampaign is a Chicago-based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM, email marketing, SMS marketing, and ActiveCampaign also now utilizes AI to analyze email open rates, click rates and engagement across its platform. Its platform features email automation builders, one-off broadcast sending, and custom analytics reporting.

Proposed text:

ActiveCampaign is a Chicago-based software company that provides a cloud-based software as a service (SaaS) AI marketing platform for small and midsize businesses.^[2] The platform combines email marketing, marketing automation, customer relationship management (CRM), SMS and WhatsApp messaging, and transactional email.^[1] Since 2025 these functions have been built around Active Intelligence, the company's AI system, which uses a customer's own account data to draft campaigns, build automations and audience segments, and report on performance.^[1]^[3]

Reason: The current lead cites the company's own help center and uses older company terminology. The proposed text replaces that citation with independent sources. If reviewers prefer "marketing automation platform" to "AI marketing platform" as the category description, I have no objection.

3. History

Add the following paragraph after the paragraph on the 2021 Series C funding round:

In May 2025, ActiveCampaign introduced Active Intelligence, an artificial intelligence layer applied across its platform.^[3] In October 2025, Active Intelligence was made available on all plans, alongside a remote Model Context Protocol (MCP) server for use with third-party AI assistants.^[1]^[4] In November 2025, the company released a connector for Anthropic's Claude, built on that MCP server, that allows the assistant to retrieve ActiveCampaign data and perform actions such as creating campaigns and updating CRM records.^[5] In July 2026, ActiveCampaign added a Google Ads connector that lets users create Performance Max campaigns from within the platform using its first-party customer data.^[6] In August 2026, the company released an update to Active Intelligence named Wavelength.^[2]

4. Recognition (new subsection under History)

Add:

ActiveCampaign was named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment,^[7] and in both the Worldwide Agentic Marketing for Small Businesses 2026 and Worldwide Agentic Marketing for Midmarket Organizations 2026 Vendor Assessments.^[8]

Reason: IDC is an independent analyst firm. The underlying reports are IDC documents US53601925 (2025), US54113526 and US54841126 (2026). I understand if reviewers consider this section optional.

5. Products

Current text:

ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM. In 2023, generative AI capabilities were added to the platform.

Proposed text (keeping the existing citations on both sentences):

ActiveCampaign's platform combines email marketing, marketing automation, and sales CRM. Generative AI features were first added in 2023. The company also offers transactional email through Postmark, SMS messaging, and WhatsApp messaging through its 2025 acquisition of Hilos.

Citation maintenance: The existing PCMag citation on the first sentence (https://www.pcmag.com/reviews/activecampaign) is dated 2017, but that URL now carries PCMag's current review. Could the citation's date and author be updated to match the page as it stands today? The Postmark and Hilos facts are already cited in the Acquisitions section.

6. Active Intelligence (new subsection under Products)

Add:

Active Intelligence is the name ActiveCampaign uses for the artificial intelligence system built into its platform. Introduced in May 2025, it operates through a conversational interface and a set of task-specific agents that draw on a customer's contact, engagement and campaign history.^[1]^[3] Reported capabilities include drafting email campaigns and automations, suggesting audience segments based on engagement data, generating performance reports, and flagging issues in existing automations.^[1]^[9] Active Intelligence is included in all ActiveCampaign plans^[1] and can be accessed from within the platform, from the company's mobile apps, and through third-party AI assistants including Anthropic's Claude^[5] and OpenAI's ChatGPT^[10] via the Model Context Protocol. In February 2026, ActiveCampaign acquired Feedback Intelligence, an AI evaluation and analytics company, to improve how Active Intelligence measures and refines its own outputs.^[11]^[12] In August 2026, the company released Active Intelligence: Wavelength, an update that added scheduled recurring tasks, brand-aware content generation, and the ability to run longer multi-step work.^[2]^[13]

Reason: Active Intelligence has been the company's main product development since 2025 and has independent coverage (TechRadar review, Chicago Sun-Times, MarTech, DestinationCRM), but the article does not currently describe it. The ChatGPT listing is a primary source and is used only to show that the app exists.

7. Acquisitions

Add one entry after the existing Hilos (2025) entry:

In February 2026, it acquired Feedback Intelligence, a California-based AI evaluation and analytics company. Financial terms were not disclosed.^[11]^[14]

Thank you for taking the time to review this. I am happy to answer questions here or to adjust any wording. Textile345 (talk) 20:07, 11 November 2026 (UTC)Reply

Hi Textile345, and thank you for your suggestions. I am declining this edit request for two reasons. First, this request appears to have been drafted with AI. Please note that Wikipedia policy prohibits the use of AI-based Large Language Models to generate article content, which means that these edits cannot be incorporated into the article. If you wish to submit a revised edit request for review, you must start over from scratch, and draft all of your suggested edits without any AI assistance. Second, your proposed text is too promotional and does not adhere to Wikipedia's neutral point of view policy. Wikipedia is not a vehicle for advertising, marketing or public relations, but the purpose of your proposed text – as demonstrated by its reliance on marketing phrases and the "Recognition" section – is clearly to win over prospective customers and investors. For those reasons, I am declining this request. Altamel (talk) 04:19, 12 November 2026 (UTC)Reply

References

1 2 3 4 5 6 7 Graw, Michael. "ActiveCampaign Review: Pros & Cons, Features, Ratings, Pricing and more". TechRadar. Retrieved November 11, 2026.
1 2 3 "Here's how some Chicago small businesses are ramping up their use of AI". Chicago Sun-Times. September 12, 2026. Retrieved November 11, 2026.
1 2 3 "ActiveCampaign Unveils Active Intelligence for Marketing". DestinationCRM. May 27, 2025. Retrieved November 11, 2026.
↑ "ActiveCampaign Opens AI Access to All: Active Intelligence Now Available to All Customers With New Agents and Remote MCP" (Press release). Business Wire. October 21, 2025. Retrieved November 11, 2026.
1 2 "ActiveCampaign Launches Claude Connector". DestinationCRM. November 18, 2025. Retrieved November 11, 2026.
↑ "ActiveCampaign links Google Ads to first-party data for AI campaign building". eMarketer. Retrieved November 11, 2026.
↑ "ActiveCampaign Named a Leader in IDC MarketScape: AI-Enabled Marketing Platforms for Small Businesses" (Press release). Business Wire. July 17, 2025. Retrieved November 11, 2026.
↑ "ActiveCampaign Named a Leader in IDC MarketScape: Worldwide Agentic Marketing for Small Businesses 2026" (Press release). ActiveCampaign. 2026. Retrieved November 11, 2026.
↑ "ActiveCampaign extends its AI capabilities with context and scale". MarTech. Retrieved November 11, 2026.
↑ "ActiveCampaign". ChatGPT app directory. OpenAI. Retrieved November 11, 2026.
1 2 Yee, Amy (February 4, 2026). "Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence". Chicago Sun-Times. Retrieved November 11, 2026.
↑ "ActiveCampaign's latest move signals the era of self-driving campaigns". MarTech. Retrieved November 11, 2026.
↑ "ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average". CMSWire. Retrieved November 11, 2026.
↑ "ActiveCampaign Acquires Feedback Intelligence". DestinationCRM. February 4, 2026. Retrieved November 11, 2026.

[techradar-1] 1 2 3 4 5 6 7 Graw, Michael. "ActiveCampaign Review: Pros & Cons, Features, Ratings, Pricing and more". TechRadar. Retrieved November 11, 2026.

[suntimes-sept2026-2] 1 2 3 "Here's how some Chicago small businesses are ramping up their use of AI". Chicago Sun-Times. September 12, 2026. Retrieved November 11, 2026.

[destcrm-may2025-3] 1 2 3 "ActiveCampaign Unveils Active Intelligence for Marketing". DestinationCRM. May 27, 2025. Retrieved November 11, 2026.

[bw-oct2025-4] "ActiveCampaign Opens AI Access to All: Active Intelligence Now Available to All Customers With New Agents and Remote MCP" (Press release). Business Wire. October 21, 2025. Retrieved November 11, 2026.

[destcrm-nov2025-5] 1 2 "ActiveCampaign Launches Claude Connector". DestinationCRM. November 18, 2025. Retrieved November 11, 2026.

[emarketer-6] "ActiveCampaign links Google Ads to first-party data for AI campaign building". eMarketer. Retrieved November 11, 2026.

[bw-idc2025-7] "ActiveCampaign Named a Leader in IDC MarketScape: AI-Enabled Marketing Platforms for Small Businesses" (Press release). Business Wire. July 17, 2025. Retrieved November 11, 2026.

[idc2026-8] "ActiveCampaign Named a Leader in IDC MarketScape: Worldwide Agentic Marketing for Small Businesses 2026" (Press release). ActiveCampaign. 2026. Retrieved November 11, 2026.

[martech-mar2026-9] "ActiveCampaign extends its AI capabilities with context and scale". MarTech. Retrieved November 11, 2026.

[chatgpt-app-10] "ActiveCampaign". ChatGPT app directory. OpenAI. Retrieved November 11, 2026.

[suntimes-feb2026-11] 1 2 Yee, Amy (February 4, 2026). "Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence". Chicago Sun-Times. Retrieved November 11, 2026.

[martech-fi-12] "ActiveCampaign's latest move signals the era of self-driving campaigns". MarTech. Retrieved November 11, 2026.

[cmswire-13] "ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average". CMSWire. Retrieved November 11, 2026.

[destcrm-feb2026-14] "ActiveCampaign Acquires Feedback Intelligence". DestinationCRM. February 4, 2026. Retrieved November 11, 2026.

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