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Ziv Television Programs

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Ziv Television Programs
TypeDivision
IndustryTelevision
Founded1948; 78 years ago (1948)
Defunct1962; 64 years ago (1962)
FateAcquired by United Artists Television
SuccessorsStudio:
United Artists Television
Library:
Amazon MGM Studios
Skydance
ParentUnited Artists
SubsidiariesEconomee TV

Ziv Television Programs, Inc., was an American production company that specialized in productions for first-run television syndication in the 1950s.

History

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The company was founded by Frederick Ziv in 1948 and was a subsidiary of his successful radio syndication business, which had begun in 1937. The company produced recorded programs and sold them directly to local television stations. The television syndication service proved lucrative during the late 1940s and early 1950s. Local television stations wanted to fill their schedules during hours outside of "prime time". By 1955, Ziv was producing more than 250 half-hour TV episodes a year.[1]

For the process of creating shows for the network, Frederick Ziv stated that, "Our business is based on serving the stations that broadcast our programs and the advertisers that sponsor them, not just selling, but serving" and that "The number one way to do that, is to plan what will get the audience. Programs that do get audiences appeal to the basic emotions—love, conflict, adventure, mystery. These are things people want, things everyone's trying to give them. But just another anthology, just another cops-and-robbers story, isn't enough. The big problem is to give them in a new form, something off the beaten track". In searching for the best format for a new show, Frederick Ziv continued by stating, "Now comes the gigantic headache, We have our theme but how are we going to handle it? What kind of show can we make? Within the confines of good taste, which the stations demand, how can we come up with a series the public will love?"[2]

1955 company advertisement.[3]

Ziv expanded beyond the United States, establishing four European subsidiaries in the fall of 1954. The company's first sale in Europe was Mr. District Attorney, bought by Radio Diffusion Francaise, with Ziv International of France overseeing dubbing of episodes into French. The trade publication Variety reported in February 1955 that Ziv's overall international budget had been increased to $2 million, which meant that its international activities "will operate at a loss for some time".[4]

Needing more space to accommodate increasing production, in December 1954 Ziv purchased 92 percent of American National Studios in Hollywood. The trade publication Billboard said that the six-acre purchase was reported to have exceeded $2 million. It had more than double the space of Ziv's previous facility.[5]

As the Big Three television networks began offering programs outside of prime time, Ziv's popularity and business began to decline. The market for first-run syndicated television programming began to dwindle, and the company, to attempt to save its business, began to produce programs which aired over the networks in 1956. In 1960, the company was purchased by United Artists and merged with their television unit to become Ziv-United Artists, but two years later, the name changed back to United Artists Television after the TV studio phased out Ziv Television Programs' operations.[1][6] In 1962, shortly before the name change, Ziv-UA tried a hand in changing its focus on independent television producers.[7]

Today, most of the rights to Ziv's TV shows are distributed by MGM Television and SFM Entertainment, while some of them have fallen into the public domain.

Selected list of shows produced or distributed

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References

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  1. 1 2 Anderson, Christopher (2007). "ZIV TELEVISION PROGRAMS, INC". The Museum of Broadcast Communications. Archived from the original on 2008-09-13. Retrieved 2008-08-08.
  2. ↑ Ziv (advertisement), Broadcasting, May 9, 1955, pages 36-37.
  3. ↑ Ziv (advertisement), Broadcasting, May 9, 1955, pages 36-37.
  4. ↑ "Ziv Sells 'Mr. D. A.' for French Market". Variety. February 16, 1955. p. 28. Retrieved April 5, 2023.
  5. ↑ "Ziv Buys Six-Acre American National Studios in Hollywood". Billboard. January 1, 1955. p. 4. Retrieved April 17, 2023.
  6. ↑ "New name for Ziv-UA" (PDF). Broadcasting. September 3, 1962. p. 50. Retrieved September 14, 2023.
  7. ↑ "Ziv-UA no longer to film own shows" (PDF). Broadcasting. May 7, 1962. p. 80. Retrieved September 14, 2023.
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