TAG Heuer
 | The English used in this article or section may not be easy for everybody to understand. (September 2025) |
| TAG Heuer | |
|---|---|
 | |
 | |
| TAG Heuer | |
| Type | Subsidiary |
| Industry | Watches |
| Founder | Edouard Heuer |
| Headquarters |
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| Parent | LVMH |
TAG Heuer is a Swiss company that designs, manufactures and markets wristwatches and fashion accessories, as well as eyewear and mobile phones under the Tag Heuer brand manufactured under license by other companies.[1]
TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. In 1985, TAG Group acquired a majority stake in the company, forming TAG Heuer. In 1999, TAG Heuer was acquired by French luxury goods conglomerate LVMH.[2]
The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.[3]
